DISQUS

SGEntrepreneurs: In Conversation with Vinod Nair, HomeSpace.sg

  • Justin Lee · 2 years ago
    cool! :)
  • Harro! · 2 years ago
    I think it might be wise to study why previous property portals failed. Like iproperty and quite a few others.

    There is a certain human dynamics in the SG property market that makes this sector immune to technology.

    Also note that the property market is dominated by large property networks, and very few mid-tier agencies, and even fewer free agents.


    All the best.
  • Vin · 2 years ago
    Harro: Excellent points. We've learnt alot about the property market and techno-immunity the hard way. The soft alpha launch amongst a few agents did not take off very well. For some reason, even with an extremely usable interface, many just did not list their property online.

    It brought us back to the drawing board to think carefully about how we want to tackle this market, and I dare say we've got it! :) I can't reveal too much, but just keep a watch on the space and you'll see the all new beta release sometime next week!
  • jiinjoo · 2 years ago
    @Harro! - I think it is possible to think of the technology as a separate layer from the business engagement in this case. Once it is stable, even if you don't get liquid information, you can still do partnerships / JV / teaming or any other possible form of rev share with one of the big development company as a value add to their already existing portfolio. I think the bigger market will eventually be outside of Singapore anyway - should be true for the vast majority of technology startups in SG.

    Either way, this model works in the states due to the nature of how property business was already conducted. Information were listed in concentrated offline locations where not only agents can get their hands on, but buyers as well (through mail / catalogue etc.) Buyers like information on hand where they can process and appreciate what they are buying (and were paying big bucks for that), whereas the average S'pore buyer wants the "best secret deal in town" which if information was free and the market was efficient, doesn't exists.

    Anyway, just some random ramblings. Saw an acquaintance of mine grew his humble redfin.com business from the early days and morphed his business model from a pure web 2.0 style technology until what it is today (a brokerage a.k.a. an agent themselves (albeit hi-tech) instead of a property agent's tool/platform) Plus it has concentrated only in cities with high net worth people.
  • sriram · 2 years ago
    $%^$ it. Just do it. Nice.
  • qing tao85 · 1 year ago
    this website is awesome! I actually found my home easily here...keep it up guys.